![]() With ample heel and toe relief, a wide sole and high bounce, the Adams IDEA wedge is designed to tackle a wide array of shots and conditions. Engineers focused on premium results first, which then dictated the geometry of the club. With a mild cavity back design, the club was designed with no performance boundaries. ![]() The back of the IDEA wedge showcases a unique geometry with a pronounced undercut, taking weight out of the bottom of the club and placing it on the top. It is engineered to put a golf ball through the spin cycle and help golfers hit it closer to the pin. The Adams IDEA wedge has a super high CG placement for flight control on full shots and an aggressive C-grind sole for versatility on those tricky shots around the green. With a modern design philosophy focused on clean and sleek aesthetics, Adams IDEA irons exude confidence at address with an eye-catching design.Īdams IDEA irons are sold as a 7-piece set for $599 USD (steel) and $699 USD (graphite) from 4-PW, AW. Sound and feel are also a major focal point in these irons, as the internal geometry is designed specifically to mitigate sound and heighten feel upon impact. This allows for precise CG placement and a design that optimizes launch throughout the set, making the long irons easier to hit while making it easier to attack pins with the shorter and mid irons. The irons feature a variable hosel length, meaning that the longest irons have the shortest hosel and shortest irons have the longest hosel. The irons have a modern spec package, designed with progressive offset, slightly weaker lofts for easier launch and a shape that inspires confidence in any situation – all to widen the appeal and create an aspirational iron. These features work together to deliver an ultra-low CG, optimal launch conditions and enhanced stability. Whether they are completely new to the game, returning to the game, or an everyday player, their insights helped shape the re-emergence and performance of the all-new Adams IDEA™ line, C-Groove™ putters, accessories and apparel that are all built for play.Īdams IDEA irons are the ultimate in forgiveness thanks to their hollow body construction and 360° undercut technology. Their goal? A quality set of equipment with modern performance and technology at an affordable price – all with a look that still says: “I’m a golfer.” Within this segment, there’s a growing demographic of players searching for equipment that meets them where they are at. This increase can be attributed to an influx of new and returning golfers who view and experience the game differently than traditional players. The story starts with an increase in rounds played over the last several years, which amounts to +14% since 2020 according to National Golf Foundation data. So, why launch this chapter of the Adams Golf brand? The new Adams Golf brand is set out to be a digitally native leader in direct-to-consumer golf equipment as a simple, aspirational and accessible golf brand. While that technology-rich history remains central to the new lineup of Adams products, the brand has received a complete overhaul to address the needs and values of the modern golfer. In 1995, the iconic Tight Lies franchise with its Tri-Sole design revolutionized versatility in fairway woods and laid the groundwork for early hybrid clubs. Īdams Golf has a rich history of driving innovation and performance in golf equipment. (May 1, 2023) – Adams Golf introduces the return of a full line of golf equipment, apparel and accessories in a Direct-to-Consumer only offering at.
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