![]() WebP images are a great way to optimize your website speed, but in some instances, you may want to opt for a more common file format. This shift, along with Google Page Speed Insights’ common recommendations to “serve images in next-gen formats” like WebP, shows Google enforcing and rewarding the trend toward widespread WebP use. Recently, Google Chrome browsers started automatically saving image downloads as WebP files. It’s no secret that Google rewards webmasters who use Google products and best practices. This feature allows transparent photos, graphics, gifs, and more to be compressed smaller than PNGs and GIFs normally allow.Īnother Google study saw a 60-70% decrease in file size after replacing a transparent lossless PNG with a transparent lossy WebP. WebP is the only image type to support transparent images with lossy compression. One standardized study by Google claimed Animated GIFs converted to lossy WebPs were 64% smaller, and the lossless WebPs were 19% smaller.Īdditionally, WebPs offer more color depth and opacity levels than GIFs. WebPs allow you to make animations on your site smaller than GIF files typically allow. Just be sure to balance the quality and effort settings to get the best results for your purposes. Google software engineers found converting a PNG into a WebP resulted in a 45% smaller file size with similar image quality. In some cases, WebP can be a faster-loading option than PNGs of the same quality for lossless and transparent graphics, logos, and icons. This is especially true for simpler images with large blocks or swatches of similar color and contrast (See our Graphic: JPG vs WebP test below).Īn ideal scenario for WebPs replacing JPG would be when featuring a group of smaller pictures on a page-like product photos, location photos, or other non-hero images. WebP lossy compressed images can replace JPG photos with better-optimized file sizes because of their newer lossy compression process. Unlike JPGs, which were originally created to compress files on digital cameras, WebPs were designed specifically to compress graphics on the web.Īs Hurrdat Marketing’s Creative Director, Max Riffner, says, “Anything that’s built natively for the web is going to be better.” According to Riffner: “It’s just a matter of time now before becomes the default, especially for photography on the web.” Compresses Photos & Screenshots When and why should you use WebP’s unique features and speed benefits? Here are a couple of reasons and best-use cases for WebP to consider. PNGs are the most recognizable lossless file type. No image data is lost during compression (except for unnecessary camera metadata ). ![]() **Lossless image compression minimally shrinks file size while maintaining original image quality. JPGs are the most recognizable lossy file type. An algorithm permanently removes data from the image during compression, worsening the image’s clarity and details. *Lossy image compression significantly shrinks file sizes by decreasing image quality. WebP image files support features including: It combined the best features of the three most popular image types-JPG, PNG, and GIF-into one size-optimized file. Google developed the WebP file format to be the internet’s fastest-loading image type in 2010. This guide will help you decide if you should use WebP images on your site. Since Safari-iPhone’s main web browser-began fully supporting WebP in 2022, the modern image format is closer than ever to being the web’s standard photo format. Since images have a major effect on page load time, optimizing image file sizes can greatly increase site speed on mobile and desktop. Adhering to core web vitals like page speed help you rank higher in search, while slow pages can cause website conversion rates to drop by 4% per second of load time. Page speed can make or break your business website.
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